Media that earns.
Technology that scales.
Instead builds, operates and monetizes high-quality publishing properties across 30+ markets, and helps media businesses turn audience into durable revenue.
€1,284,560
Last 12 months · all properties
€24.80
14
owned publishing properties
32
markets reached every month
48M
monthly sessions across the network
60+
media and e-commerce clients advised
What we do
We run our own media and advise others with the same playbook. Every recommendation we make has been tested on our own properties first.
We develop, own and operate informational content portals in personal finance, travel, home and technology, built for search and engineered for yield.
We help publishers, startups and e-commerce teams design their monetization architecture, set up their ad stack and measure what actually moves revenue.
Portfolio
Independent, useful content for real audiences. Every property follows strict editorial and brand-safety standards.
Personal finance guides and calculators
Practical travel planning and destination guides
Home improvement, energy and DIY
Consumer tech explainers and reviews
Recipes and food culture from around the world
Pet care and wellbeing advice
How we work
A clear, measured process. No black boxes: you see every test, every change and every result.
We map your traffic, ad stack, page speed and revenue per session against market benchmarks.
We design the monetization mix: demand partners, layouts, affiliate and first-party data.
We implement in controlled A/B tests so user experience and Core Web Vitals stay protected.
Weekly reporting and continuous tuning. Gains compound month after month.
Who we serve
We work with companies whose growth depends on audience, advertising and conversion, in Europe and worldwide.
Content sites that want higher yield without hurting reader experience.
Media groups scaling programmatic and direct advertising across brands.
Teams that need measurable acquisition and a clean analytics setup.
Stores improving funnels, paid media efficiency and attribution.
Companies entering new markets and languages with search and paid media.
Results
+38%
Session RPM in 90 days
A European lifestyle publisher restructured its header bidding setup and ad layouts without adding ad density.
2.4×
Organic traffic in 12 months
A comparison site rebuilt its content architecture and internal linking with our SEO team.
−27%
Cost per acquisition
An e-commerce brand connected server-side analytics to its paid media and cut wasted spend.
Trust & compliance
Instead OÜ is registered in Estonia with a clear ownership structure. Our revenue comes exclusively from established advertising platforms and verified business clients.
Estonian private limited company, registry code 17355782.
Consent management and data processing aligned with EU regulation.
Know-your-customer checks on every client and partner.
No gambling, crypto, adult or regulated financial products.
Leadership
Chief Executive Officer
Head of Publishing
Head of AdTech Consulting
Head of Data & Analytics
FAQ
Instead OÜ is an Estonian digital media and technology company. It develops, owns and operates informational content websites monetized through programmatic advertising, affiliate marketing and sponsored content, and it provides B2B consulting in advertising technology, performance marketing and data analytics.
Instead OÜ is a private limited company registered in Estonia under registry code 17355782, with its address at Tornimäe tn 5, 10145 Tallinn.
Digital publishers, online media businesses, performance-driven startups, e-commerce companies and international digital businesses that want to grow advertising and online revenue.
No. Instead OÜ does not operate or promote gambling, cryptocurrency, adult content or regulated financial services.
Yes. Instead OÜ processes personal data in line with the EU General Data Protection Regulation and applies anti-money laundering checks to its clients and partners.
By email at contact@insteadou.com or through the contact form on insteadou.com.
Contact
Tell us about your project. We reply within one business day.